Understanding the Impact of Buying Instagram Followers on Engagement

The idea of buying Instagram followers has become increasingly popular over the years. Social media influencers, businesses, and individuals alike aim to increase their presence on the platform by buying followers. While this strategy appears to have its advantages, it also comes with serious drawbacks. In this article, we’ll explore the benefits and drawbacks of Instagram followers by iDigic to help you make an informed decision.

Benefits of Buying Instagram Followers

Social Proof: One of the main benefits of buying Instagram followers is social proof. Having a large number of followers on your account can make your profile appear more popular, which in turn can attract more followers. People tend to follow popular accounts, so buying followers can help you gain more followers organically.

Increased Brand Awareness: Buying Instagram followers can increase your brand’s awareness and visibility. When you have more followers, you appear more credible and established. This can attract more attention to your brand and help you grow your business or influence.

Saves Time: Gaining Instagram followers organically can take time and effort. By buying followers, you can save time and focus on creating content to engage with your audience. This can be particularly helpful for businesses or influencers who have limited time to manage their social media accounts.

More Influencer Opportunities: Social media influencers with a large following are more likely to receive more brand collaborations and sponsored content opportunities. Buying Instagram followers can help you become more attractive to brands and increase your chances of landing more collaborations.

Drawbacks of Buying Instagram Followers

Low Engagement Rates: When you buy followers, you run the risk of having low engagement rates. These followers are usually bots or fake accounts and won’t engage with your content. This can make it difficult to build a relationship with your followers and ultimately harm your credibility.

Damages Authenticity: Buying Instagram followers can damage your authenticity and credibility. It creates the illusion of popularity and can make you appear dishonest. This can negatively affect your brand’s identity and make it difficult to establish trust with your followers.

Risk of Being Penalized: Buying Instagram followers goes against Instagram’s terms of service. If you are caught buying followers, your account could be penalized and even removed from the platform. This could be detrimental to your brand or business, and it is not worth the risk.

Poor Return on Investment: Buying Instagram followers can be expensive and may not yield a good return on investment. These followers are usually bots or fake accounts that won’t engage with your content or purchase your products. It can be a waste of money to invest in these followers when they aren’t genuinely interested in your brand.


Overall, buying Instagram followers can have its benefits, but it also comes with significant drawbacks. When considering buying followers, it’s essential to weigh the advantages and disadvantages to determine if it’s the right strategy for your business or brand. We recommend focusing on creating high-quality content and fostering genuine relationships with your followers to help grow your following organically. Remember, authenticity and credibility are crucial, and it’s not worth risking your reputation for a few fake followers.