After you’ve launched your gorgeous new website, you came up with a marketing plan, and now you’re searching for web visitors. You check your stats. They’re there, only you’re starting to get the idea that your visitors aren’t sticking around for too long. You need to know what’s going to get them to stay. When it comes to web design, here are 3 things web visitors look for right away when they visit your website.
1. Social proof
Social proof is one of the most important features to have on your website. The Social Proof theory indicates that people who don’t know what to do will look toward others and imitate what they’re doing. If you visit a website’s landing page, you may see a testimonial section on your website. Experienced web designers can mesh this social proof with the rest of your content.
For example, Zgraph, has testimonials on its website that show how the service has been great for many customers. Other customers made statements suggesting the company has an advanced understanding of web design. As long as your business is offering services, you need social proof to keep visitors around.
2. Irresistible headlines
A headline can be boring, simple, exciting, or something you have to click on. A headline might determine whether someone leaves your sight immediately or sticks around for one more post. Headlines are what readers scan when they’re scrolling through your website. And even then, they may only be looking at powerful words that make them feel emotion. The truth is that you need to write amazing headlines or at least headlines that deliver.
3. A way to get engaged
The more content you have on your website, and the more you try and keep your visitors engaged, the more likely they are to appreciate your services and what your website has to offer. But if visitors arrive at your website, see some cool stuff, but have nothing to do while they’re there, it won’t be long before they move along to something more interesting.
You need blog posts, images, chat boxes, and related content throughout your website if you want to have a chance at increasing sales and satisfying customer needs. But research shows users often leave a site in 10-20 seconds. Remember, that there’s only so much you can learn from visiting a website in the first few minutes. For visitors to understand your vision and services, they’ll need to engage with products and services repeatedly in order to develop trust and see your site as an authority.
The last thing you want to happen after launching your new website is to see all of your interested visitors leave ahead of schedule. Web visitors want to stay engaged and see interesting headlines. Most of all, they want to see social proof that your business is capable and trustworthy. With the right web design services, you can keep your web visitors engaged so you can develop more content and keep them interested forever.