When you’re the world’s largest online marketplace (and a member of Big Tech), you’re likely to have some detractors. All possible candidates are disgruntled former workers, sellers whose businesses have failed, and anyone simply trying to increase their YouTube subscriber count. Let’s take a look at some of the most common objections against selling on Amazon. For more information, you can visit the below link:
- The competition is fierce.
One typical complaint we hear is that Amazon’s current high level of competition makes it too tough to succeed. Because Amazon has 1.5 million active sellers on nearly every continent, this is the case. Most of these merchants are based in the United States, making Amazon.com one of the most popular online marketplaces.
As seasoned FBA sellers, we can safely assert that an oversupply of sellers does not equate to a lack of opportunity. Amazon offers about 36 product categories, each of which has sub-categories, which have sub-categories, which have sub-categories, which have sub-categories, and so on. It will be challenging, to say the least, to carve out your place if you’re a new seller selling generic products and targeting broad keywords.
- Increasing the number of product reviews is difficult.
Product reviews are hard to come by, and selling on the world’s most “customer-centric” corporation can backfire. Negative feedback for something that isn’t entirely your fault carries severe consequences. Increasing your favorable review count, on the other hand, is a difficult task. If the top sellers in your category have thousands of 4.5 to 5-star average evaluations, the problem worsens.
It’s easier to get more product reviews today than a few years ago. For starters, the emphasis should be placed on sourcing and providing a high-quality product rather than on the number of good evaluations. Positive reviews and ratings will quickly follow if the product you’ve offered outperforms your competition.
Second, when writing product description page content, merchants frequently make mistakes. Expect one to three-star ratings; customers will not be impressed by bold promises, errors, or erroneous product descriptions. Transparency with the target audience is essential for gaining trust, as is a timely response to queries.
- For sellers that have little control over their business, there are many rules to follow.
Amazon is one marketplace where you don’t want to get a negative rep. There is a long list of seller guidelines that you must follow. Furthermore, the set of restrictions is prone to change, with sellers receiving little to no notice. It’s no secret that Amazon has a seemingly never-ending list of dos and don’ts for both first-party and third-party vendors. This, however, has less to do with Amazon’s desire to impose a totalitarian rule and more to do with Amazon’s willingness to defend both buyers’ and sellers’ interests.
As a marketplace grows, it attracts a diverse range of sellers, some unconcerned with the code of conduct and is only interested in making quick money. As a result, the market is flooded with IP infringements, copies, and counterfeit items. Amazon has rigorous restrictions to avoid unethical behavior to preserve the safety of both shoppers and merchants (while also protecting its brand image).